Cyriax regards the brand, culture and organisation of a company as an interactive entity. By interlinking brand and organization consulting we are able to uniquely combine these factors.
Brand
Cyriax develops strategic positioning concepts to consolidate new brands and optimally align existing brands. We analyze where your brand is perceived and what brand experiences are decisive for the realization of your strategic goals. We rationally categorize your brand portfolio, develop appropriate corporate design concepts and efficient marketing instruments.
Brand Strategy & Positioning
- Positioning and performance promise
- Brand portfolio management
- Corporate story, message concepts
Branding & Brand Communication
- Corporate design system
- Claim development, visual concepts
- Overall brand experiences
Brand Management & Controlling
- Brand management processes
- Brand performance assessment
- Branding Helpdesk (24/7)
Culture
Cyriax monitors and supports long-term and sustainable processes of change. For us change is a dialogue and we help our clients to work out a relevant and motivating image of the future. We identify cultural patterns, localise needs for change and with our clients we jointly develop a transformation programme.
Vision & Guiding Light Development
- Organization and culture analysis
- Culture & Value Processes
- Employer Branding
Change Management
- Integration & Identity processes
- Monitoring change networks
- Change communication
Leadership Development
- Executive incitement
- Development of management fundamentals
- Coaching & Team development
Organisation
Cyriax monitors the realignment of companies and provides support in the reorganization of structures processes and procedures. We sound out the corporate strategy, analyze procedures, pave the way for decision-making and develop strategic options for a distinctive and efficient organizational configuration.
Analysis & Strategy
- Strategic analysis
- Derivation of scenarios
- Develop strategies
Structures & Processes
- Structure and process evaluations
- Organization design
- Governance and reorganisation
Implementing & Monitoring
- Implementation support
- Definition of functions
- Outcome control