Consulting themes & projects
Brand development
Positioning
Guiding light process
Reorganization marketing
Change management
Team development
Employer branding
KfW is the world’s largest national promotional bank. Cyriax monitored the strategic positioning and cultural transformation of the bank. With our input a new brand profile was developed to upgrade the bank’s reputation.To change the culture of the bank a new participative process was created as guiding light. As organisation consultant we successfully reorganized the structures of the divisions Communication and Marketing and monitored the subsequent changes.





