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Cyriax Partners

BayernLB – Fitness Programme for the Future

Consultation keynotes & projects

Corporate culture
Change management
Executive development
Team development
Coaching
Marketing processes
Performance promise
Relaunch brand identity
Internal communication

BayernLB is one of Germany’s leading banks. We accompany the Bank’s cultural transformation and are significantly involved in the development of its new self-understanding as Bavarian Bank for the German economy. Cyriax is consulting partner of strategic marketing, management and personnel development.

The Bavarian Bank for the German economy. Equipped with a new self-understanding BayernLB embarks on a new era.
A three-phase process where transparency and sincerity are the determining factors. Board, executives and employees are equally involved.
Kernfragen
Key questions: who are we? Who do we want to be? In what do we believe?
Das neue Selbstverständnis
The new self-understanding: six values as guideline for action on brand presence:
Markenauftritt: new self-understanding, new corporate design,
New self-understanding at trade fairs: the brand BayernLB as magnet in sales
A significant role is played by the 200 culture ambassadors. They dissect departmental thinking and interlink diverse domains of the bank. They promote the essence of the new self-understanding and help to transpose its values into daily business operations.
Start-up of the transposition process: employee function at the Munich Fair
Employees acknowledge the values with their signature
Introduction of the new self-understanding by members of the core team
Implementation process with more than 200 culture ambassadors
Hans-Ulrich Cyriax chairs executive function

“Cyriax convinces thanks to far-reaching experience in the finance sector. Consultant Hans-Ulrich Cyriax possesses both a sovereign insight from outside as well as familiarity with the bank’s internal processes. Best qualifications to individually address cultural and situational characteristics. With instinctive feeling we jointly modernised the self-understanding and image of BayernLB in the right measure and implemented these changes both internally and externally.“

Jan Stechele, Head of Strategic Marketing BayernLB