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Cyriax Partners

A Strong Employer Brand to Systematically Win Skilled Personnel

Germany’s working population is shrinking while the average age of employees increases. Therefore competition for applicants is intensifying. Personnel management faces enormous challenges. To meet such challenges it is imperative to create a powerful employer brand.

The brand must be attractive and reflect both the value of the company as well as its target group. Creating a relevant and attractive employer brand requires a strategic and systematic process in which executives and employees play a leading role.

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Employer branding is simply establishing a positive employer image. Giving the company profile that is appealing to skilled personnel and simultaneously highlighting the strengths and distinctions of the company.
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Employer branding is more than just externally oriented personnel marketing – it possesses both external as well as internal viewpoints. External targets of employer branding are prospective applicants. Internal employer branding aims at upgrading the long-term bonding of skilled employees and executives, the input of the workforce and improving corporate culture.
Vorgehen Employer Branding
With a company-specific branding strategy precisely aimed at the target group, companies can position themselves as the ideal employer for potential candidates. The process includes working out strategic positioning, defining relevant features of the employer brand, communicating unique aspects and formulating concrete messages for all target group segments.

Cyriax, as all-round employer branding specialist, supports your company on the way to becoming an attractive employer. From the creation and development of the brand through to the implementation of individual personnel marketing measures. For more information, write to Ulrich Cyriax on  cyriax@cyriax-partners.com.