Guiding light process
KfW is the world’s largest national promotional bank. Cyriax monitored the strategic positioning and cultural transformation of the bank. With our input a new brand profile was developed to upgrade the bank’s reputation.To change the culture of the bank a new participative process was created as guiding light. As organisation consultant we successfully reorganized the structures of the divisions Communication and Marketing and monitored the subsequent changes.
“We were convinced by Cyriax’s high professional and substantial competence. Furthermore it was pivotal for our project that the consultants dealt sovereignly and candidly with our specific processes and structures and thereby similarly involved the board, executives, employees and committees.”
Dr. Michael Helbig, Direktor Communication, KfW Bankengruppe
Brand and Organizational Consulting
Katharinenstraße 33, 20457 Hamburg