Relaunch brand identity
BayernLB is one of Germany’s leading banks. We accompany the Bank’s cultural transformation and are significantly involved in the development of its new self-understanding as Bavarian Bank for the German economy. Cyriax is consulting partner of strategic marketing, management and personnel development.
“Cyriax convinces thanks to far-reaching experience in the finance sector. Consultant Hans-Ulrich Cyriax possesses both a sovereign insight from outside as well as familiarity with the bank’s internal processes. Best qualifications to individually address cultural and situational characteristics. With instinctive feeling we jointly modernised the self-understanding and image of BayernLB in the right measure and implemented these changes both internally and externally.“
Jan Stechele, Head of Strategic Marketing BayernLB
Brand and Organizational Consulting
Katharinenstraße 33, 20457 Hamburg