In the sweltering summer heat Christmas card design might not be the first thing on ones mind. But past assignments have shown that the first step to a relaxed festive season is to persuade clients to start thinking about their seasons greetings early. After all businesses involved in Christmas decorations don’t wait until December to produce their products.
A small selection of past designs for corporate and individual clients
Apart from approval processes and production times it is the creative process that benefits from additional time the most. That extra time is well spent rethinking ideas or going down new routes which might not be considered when pressed for time. So move closer to the ventilator and scroll down as we have looked into our archives for past examples.
Christmas cards do not have to be just another communication piece but can be a valuable piece of branding. The audience spans from employees, clients and suppliers to maybe even the general public. Christmas cards can strengthen a brand, they can support change processes or drive new ideas. So giving it enough thought is a good idea.
The right paper stock and finish can produce a memorable design
Subtle solutions and a little rule bending (never touch the logo) can provide unsusual design solutions and even set a theme if applied and interpreted over a number of years.
When closed the sparkle is a star. When opened it becomes part of the confetti symbolising both the christmas spirit and festivities
Objects or gifts can be integrated for effect and to present a story
For larger corporation different designs for individual audiences need to be considered. On European and global scale cultural backgrounds need to be included in the creative process. Objects can be part of the design piece to enable story telling, to heighten the concept or just for pure pleasure.
So don’t delay start thinking about your festive message today. With additional time the outcome is bound to be an engaging part of the brand experience and will make a lasting impression on employees, suppliers and clients alike.